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Drive the company’s business with country managers
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Establishes marketing strategy to ensure long term market share and profitability objectives are achieved.
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Accountable for the brands P&L
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Liaise with countries and Strategic Business Unit to develop and launch new products and execute promotion programs
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Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products to meet pre-determined company targets.
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Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
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Researches & identifies new market opportunities for both product & distribution.
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Plans and implements all new product launches.
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Leads all Brand Building activities – accountable for the Companies A & P budget.
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Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.
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Leads and develops the marketing teams located in the individual countries on a dotted line relationship.
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Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
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Works closely with the Country managers / Sales Heads to support achievement of Sales Revenue objectives thorough proactive new product introductions and timely implementation of the promotions calendar.
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Key member of the SEA Senior Management Team responsible for contributing to the development of the strategy for South East Asia jointly with the VP.
